Pleasure In Design - Congruence


CONGRUENCE/ APPROPRIATENESS

PRINCIPLE 4 | CONGRUENCE/ APPROPRIATENESS

- The relationship between various sensory impressions-multi-modality.
- Since ease of identification has survival value, we tend to prefer products that convey similar messages to all ours.
- Consistency of impressions will lead to elevated identification accuracy (Zellner, Bartoli & Eckard, 1991)

Congruence use 5 sensory






CONGRUENCE

Must complete 3 specification to make perfect

COLOR  |  SMELL  | TASTE

Sound/ Touch/ Smell - Must follow 'FUNCTION'

troll lol animated GIF







Comments

Post a Comment

Popular posts from this blog

Most Advanced Yet Acceptable

Image
MOST ADVANCED YET ACCEPTABLE (MAYA) Third Principle in Pleasure of Design is MOST ADVANCED YET ACCEPTABLE - Examining the  incompatibilities  of two theories The preference-for-prototypes theory (Whitfield & Slatter, 1979) The attractiveness of novelty (Martindale, 1990) Aim to increase the novelty of a design while preserving its typicality Tend to prefer  products with an optimal combination of both aspect. The MAYA Principle: Design for the Futur e, bu t Balance it with Your Users’ Present https://www.interaction-design.org/literature/article/design-for-the-future-but-balance-it-with-your-users-present The Father of Industrial Design  Raymond Loewy http://www.raymondloewy.com/about.html http://people.sunyit.edu/~lepres/thesis/principles/163_pdfsam_POD.pdf Let's take a look to this video that show the future transport. Are you ready to use it? Future transport: 10 inventions that will supercharge your journey https://
Read more

Assessment Method In Design Aesthetics

Image
ASSESSMENT METHODS IN DESIGN AESTHETICS During Design Aesthetic class that lectured by Dr Tan, he taught about Assessment Method in Design Aesthetic. There are two ways of learning design : Approach 1 : Tabula Rasa by John Locke Approach 2 : Americanism or Pragmatism Approach 1  TABULA RASA by JOHN LOCKE John Locke is an English philosopher and political theorist (1632-1704). He was laid much of the groundwork for the Enlightenment and made central contributions to the development of liberalism. Trained in medicine, he was a key advocate of the empirical approaches of the Scientific Revolution. In his “Essay Concerning Human Understanding,” he advanced a theory of the self as a blank page, with knowledge and identity arising only from accumulated experience. Tabula rasa, ( Latin: “scraped tablet”—i.e., “clean slate”) in epistemology (theory of knowledge) and psychology, a supposed condition that empiricists attribute to the human mind before
Read more

MRE 3014 - DESIGN AESTHETICS

Image
MRE 3014 - DESIGN AESTHETICS After 10 weeks of lessons, this is the last post about subject MRE 3014 - DESIGN AESTHETICS. Subject Design Aesthetics - Lectured by  Profesor Madya Dr. Tan Wee Hoe.  https://portal3.upsi.edu.my/cms/DirektoriPakar/viewDetail.jsp?SID=K01500 - 2 time class in a week (Monday & Wednesday | time : 8-10 am) - Assignment : Learning journal (blog post) - Assignment : Unfold The Beauty of Tg. Malim | Rubric | Report - Mid term test (week 9) Thank you for all the lesson that have given for all of us. I will miss this class and the lecture that given by Dr. Tan. 
Read more