Angle of Design Aesthetic

MRE 3014 - DESIGN AESTHETICS After 10 weeks of lessons, this is the last post about subject MRE 3014 - DESIGN AESTHETICS. Subject Design Aesthetics - Lectured by  Profesor Madya Dr. Tan Wee Hoe.  https://portal3.upsi.edu.my/cms/DirektoriPakar/viewDetail.jsp?SID=K01500 - 2 time class in a week (Monday & Wednesday | time : 8-10 am) - Assignment : Learning journal (blog post) - Assignment : Unfold The Beauty of Tg. Malim | Rubric | Report - Mid term test (week 9) Thank you for all the lesson that have given for all of us. I will miss this class and the lecture that given by Dr. Tan. 

REPORT DESIGNING Assignment 1 is name as "Unfold the Beauty of Tanjong Malim". Dr. Tan asked us to make an assignment by going to the Tanjong Malim town and find product that satisfy the characteristics that given to us. My group members are:  Nur Syazana Bohari - D20161072904 Nurain Shahira Shahron - D20161072921 Nurul Nazatul Shima Ramli - D20161072923 Fatimah Othman - D20161072924 Our group members: From left: Syazana, Fatimah, Shima and Ain. Before go to the Tg. Malim town, we need to make a rubric. Rubric is a table that consist of element and characteristic that will use to evaluate the product. We make a rubric by referring Dr. Tan lesson and internet. After making a rubric, we went to the consultation session with our lecturer Dr. Tan to know what and where is the mistake about our rubric.  After consult with Dr. Tan, we know that our rubric have mistakes and need to amend. We repair and add some element more to make our rubric m

CONGRUENCE/ APPROPRIATENESS PRINCIPLE 4 | CONGRUENCE/ APPROPRIATENESS - The relationship between various sensory impressions-multi-modality. - Since ease of identification has survival value, we tend to prefer products that convey similar messages to all ours. - Consistency of impressions will lead to elevated identification accuracy (Zellner, Bartoli & Eckard, 1991) Congruence use 5 sensory CONGRUENCE Must complete 3 specification to make perfect COLOR  |  SMELL  | TASTE Sound/ Touch/ Smell - Must follow 'FUNCTION'

MOST ADVANCED YET ACCEPTABLE (MAYA) Third Principle in Pleasure of Design is MOST ADVANCED YET ACCEPTABLE - Examining the  incompatibilities  of two theories The preference-for-prototypes theory (Whitfield & Slatter, 1979) The attractiveness of novelty (Martindale, 1990) Aim to increase the novelty of a design while preserving its typicality Tend to prefer  products with an optimal combination of both aspect. The MAYA Principle: Design for the Futur e, bu t Balance it with Your Users’ Present https://www.interaction-design.org/literature/article/design-for-the-future-but-balance-it-with-your-users-present The Father of Industrial Design  Raymond Loewy http://www.raymondloewy.com/about.html http://people.sunyit.edu/~lepres/thesis/principles/163_pdfsam_POD.pdf Let's take a look to this video that show the future transport. Are you ready to use it? Future transport: 10 inventions that will supercharge your journey https://

PRINCIPLE OF PLEASURE IN DESIGN Before start the class, Dr. Tan reminds about project proposal that should be done in google docs. The project proposal is the report based on the rubric result. (Unfold the beauty of Tanjung Malim assignment). Dr. Tan also reminds about mid-term quiz. Today, Dr. Tan teach about PRINCIPLE OF PLEASURE IN DESIGN - Occurs when human beings achieve their aims by altering or changing subjective world. - This principle is suggested by Paul Hekkert on 2016 Paulus Petrus Maria Hekkert  is a Dutch professor  shape theory  at the  Faculty of  Industrial Design  Delft University of Technology.  As head of the Design Aesthetics section he investigates sensory perception and emotional experience of products. This is the link of paper that explain about Design aesthetics: principles of pleasure in design. http://www.csuchico.edu/~nschwartz/Hekkert,%20P.%20Design%20aesthetics%20principles%20of%20pleasure%20in%20design.pdf

ARE YOU DESIGNER? Before start the class, Dr. Tan reminds us about learning journal - Blog. He said blog is the way to remember and revise the lesson that have learned.  Dr. Tan said, human memory is limited. It will last for 3-4 hours only. After that moment/ period, human will lost half of the memory of what have learned. Dr. Tan said, he went to the talk by the Cambridge  Vice-Chancellor,  Sir Leszek Krzysztof Borysiewicz. T he title of the talk is : UNIVERSITIES & THEIR ROLE IN AN ERA OF GLOBAL CHALLENGE During the talk, Sir Leszek said the voice of expert now is not the main source of knowledge.  Based on the research done in UK, people in UK trust: 1. Family and friends 2. Social media 3. Knowledge expert Back to the class, Dr. Tan said designer world class should know the global design issues. By knowing the issues, designer will doing world class design. Dr. Tan said, before design school invent, design and art was tough by ex

WHO IS A GRAPHIC DESIGNER? A  graphic designer  is a professional within the  graphic design  and  graphic arts  industry who assembles together images,  typography , or motion graphics to create a piece of design.  https://en.wikipedia.org/wiki/Graphic_designer   Dr. Tan taught us about being a designer. To be a good designer, we must know how to change consumers behavior. For example, as designer, we can promote people not to use fur in making cloth. This is the way to save animal. Being a designer is the responsibilities to design as an creative expression toward social issues The language of design could be more lively than literary words, more direct than fine artworks, louder than shouts of saying. There are several role of designer that can practice: Designer Role Social worker | a designer can design a product that can solve problem of people or situation Critic | a designer can voice out and express to the work that can tackle s