Pleasure In Design - Congruence


CONGRUENCE/ APPROPRIATENESS

PRINCIPLE 4 | CONGRUENCE/ APPROPRIATENESS

- The relationship between various sensory impressions-multi-modality.
- Since ease of identification has survival value, we tend to prefer products that convey similar messages to all ours.
- Consistency of impressions will lead to elevated identification accuracy (Zellner, Bartoli & Eckard, 1991)

Congruence use 5 sensory






CONGRUENCE

Must complete 3 specification to make perfect

COLOR  |  SMELL  | TASTE

Sound/ Touch/ Smell - Must follow 'FUNCTION'

troll lol animated GIF







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