Most Advanced Yet Acceptable

MOST ADVANCED YET ACCEPTABLE (MAYA)

Third Principle in Pleasure of Design is MOST ADVANCED YET ACCEPTABLE

- Examining the incompatibilities of two theories
  • The preference-for-prototypes theory (Whitfield & Slatter, 1979)
  • The attractiveness of novelty (Martindale, 1990)
  • Aim to increase the novelty of a design while preserving its typicality
  • Tend to prefer  products with an optimal combination of both aspect.


The MAYA Principle: Design for the Future, but Balance it with Your Users’ Present

The Father of Industrial Design Raymond Loewy


http://people.sunyit.edu/~lepres/thesis/principles/163_pdfsam_POD.pdf


Let's take a look to this video that show the future transport. Are you ready to use it?


Future transport: 10 inventions that will supercharge your journey
https://www.youtube.com/watch?v=ZP31awr228E


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